Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques

The all-inclusive guide—from theory to practice—for print and Web design
Any
well-conceived print or Web design features the dynamic interplay
between visual artistry and technical skill. It becomes important,
therefore, for the designer to cultivate an aesthetic eye as well as
develop a high degree of computer savvy.

By combining basic
theory with hands-on technique, Digital Design for Print and Web takes
the unique approach of uniting two subjects traditionally approached
separately into one complete volume. As a result, you will gain a
clearer understanding of the entire creative process, from project
management to working with graphics to designing for print and,
ultimately, the Web. In this book, you'll find:

Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials

Coverage of professional software including the Adobe Creative Suite

A wide variety of inspirational images from well-known designers

Online full-length project assignments from entry level to advanced

An
ideal resource for design students or practitioners, Digital Design for
Print and Web will show you to how to create more effectively and guide
you on the path toward digital design mastery.